Imagine a world where your daily care routine doesn’t contribute to overflowing landfills. That’s the vision behind Ethique, the New Zealand-based company revolutionizing the beauty industry with their solid, sustainable, and 100% vegan products. Founded in 2010, Ethique decided to tackle the mountain of plastic waste generated by traditional liquid cosmetics, and they’ve been making waves ever since.
A Mission Rooted in Sustainability
Ethique isn’t just about pretty packaging (or lack thereof!). Their mission is to eliminate plastic waste, one bar at a time. Every shampoo bar, conditioner bar, and face cleanser they create is a testament to their commitment. They’ve already saved over 37 million plastic bottles and 20 million liters of water – that’s a serious impact!
But their dedication goes beyond just the environment. Ethique is a proud Certified B Corporation, as well as being 100% vegan. And because their products are highly concentrated, a little goes a long way.
Saying “No Thanks” to Animal-Derived Ingredients
While many conventional cosmetics sneak in animal-derived ingredients, Ethique firmly says “no thanks.” You won’t find any beeswax, carmine, lanolin, collagen, guanine, or animal-derived glycerin in their products. Instead, they harness the power of plant-based oils and butters, waxes, and other wholesome ingredients to create effective and ethical beauty solutions, including mineral-based shimmers and pigments. This dedication to vegan ingredients means you can enjoy your beauty routine knowing that no animals were harmed in the process.
The Ethique Story: From Kitchen to Global Impact
The mastermind behind Ethique, Brianne West started experimenting with formulas in her kitchen in Christchurch, New Zealand. Her passion for sustainability and ethical self-care fueled her vision, and with the help of a successful crowdfunding campaign, Ethique took off. Today, they’re making a global impact, proving that beauty care can be gentle to both your skin and the planet.
Making a Difference, One Bar at a Time
By choosing Ethique products, you’re joining a community of conscious consumers who are making a positive difference. And to top it off, they plant a tree for every order, further solidifying their commitment to a greener future.
So, ditch the plastic, embrace the vegan goodness, and join Ethique in revolutionizing the beauty industry. Your skin and the planet will thank you.
