Many popular household products are riddled with hidden and/or hard-to-pronounce chemicals. From ammonia and chlorine to artificial fragrances and dyes, the store shelves can be a toxic minefield. And of course, many body care products also contain animal ingredients such as lanolin, glycerin, and beeswax.
In hopes of transforming the current industry standards, the founders of ATTITUDE, Jean-François Bernier and Benoît Lord, set out to create effective, accessible, and plant-based products free from these unwanted ingredients. The Canada-based company bloomed into existence in the spring of 2005 and is still privately owned and vertically integrated.
ATTITUDE describes themselves as an all-natural and family-oriented brand that produces high-quality household products made entirely with plant and mineral-derived ingredients. From household cleaning, to body care, to baby-safe products, ATTITUDE offers a wide and ever-growing selection of affordable items.
In 2019, ATTITUDE committed to reducing the use of single-use plastic packaging by offering bulk sizes, and making the switch to biodegradable packaging, helping to move the industry in a more earth-friendly direction.
Certified cruelty-free and vegan, there’s nothing we appreciate more than a brand going above and beyond to prove that great quality does not have to come at another’s expense. Additionally, their products are hypo-allergenic, ECOLOGO certified, EWG VERIFIED™, and free from cancer-causing materials and endocrine disruptors.
Earlier this year, ATTITUDE gifted Gentle World reviewers with samples of their lotion, shampoo, body wash, and facial cleanser.
We’re happy to say that we love these items! One of our volunteers had been struggling with a skin condition that reacted to different soaps and shower products, and he found relief with ATTITUDE’s sensitive skin shower gel.
The foaming facial cleanser is also incredibly gentle, and the lotions are exquisite, with a rich, luxurious feel and botanical fragrances that are fresh, bright, and uplifting.
To top it all off, the company has a tree-planting program that plants one tree for every product purchased. The program has planted 1153316 trees to date.
“Planting trees brings benefits to the people of threatened lands and developing countries—and to the environment we share with them—promoting cooperation from communities around the world. This project’s mission begins with providing fair wage employment to local villagers who live adjacent to the project sites.”
ATTITUDE provides free shipping on orders over $60 and a free chamomile deodorant for orders over $75. Gentle World readers receive $10 off their first purchase with the code GENTLEWORLD10 (valid until December 31, 2022.)
As an added bonus, if you sign up for the ATTITUDE newsletter, they’ll plant five trees in your name!
